Usage
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces the personality and ensures clarity and harmony in all company communications.
We have selected DIN for its clarity and readability. In 1931 the DIN institute published DIN 1451. It contained several standard typefaces for mechanically engraved lettering, hand-lettering, lettering stencils and printing types. These were to be used in the areas of signage, traffic signs, way finding, lettering on technical drawings and technical documentation.
Abel, a web safe substitute for DIN, may be used for online typography. Abel is a modern interpretation of the condensed at-sided sans serif. Originally used for newspaper headlines and posters, this style can also be used for text on the web. Its angled terminals and spiked stems give it enough style to be unique at display sizes, while its mono-weight still works well at smaller text sizes.
